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Anything handles the build and submission process for you. You publish through Apple’s TestFlight, test on a real device, then submit for App Store review.

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Publish via TestFlight

1

Prepare your app

Click Publish in your mobile project and select App Store Review to start the automated review system.
App Store review option in the publish menu
Make sure you have an Apple Developer Account and verify it’s active.
New Apple Developer Accounts typically take 3 days to process and may require ID verification. You won’t be able to publish until Apple sends a “Welcome to The Developer Program” email.
Gather these assets before you start:
  • App icon (1024x1024px)
  • App description
  • Screenshots for 13-inch iPad and 6.5-inch iPhone displays
  • Privacy policy URL (use Termly to generate one)
  • A support page in your project
2

Submit your app

Click Publish and select Submit to App Store.
Enter your Apple ID credentials, then complete verification. Text verification sends a code to your phone on record. Device authentication prompts a security code on any Apple device signed in with your Apple ID.
Apple authentication code prompt
Anything handles the build and uploads it to App Store Connect. This usually takes 30 minutes or less.
Build upload in progress
3

Install via TestFlight

Download TestFlight from the App Store and log in with your developer account.
No iPhone? TestFlight also works on recent Mac laptops.
Check your email for an invitation from App Store Connect with an invite code. Redeem it in TestFlight. You only need to do this once per app.
App Store Connect invitation email
Visit App Store Connect to view and manage your app.
App listing in App Store Connect
4

Test your app

Open TestFlight and use your app as an end user for final testing.
App running in TestFlight

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Complete Apple requirements

Apple requires several items before your app can be reviewed. Work through each section in App Store Connect.
Required items checklist in App Store Connect
1

Upload screenshots

In the Prepare for Submission tab, scroll to the screenshot section and upload:
  • iPhone screenshots (6.5” and 5.5” displays)
  • iPad screenshots (12.9” and 11” displays)
  • Screenshots showing key features, high quality and properly sized
Screenshot upload section
2

App information

Fill out the Contact Information section. If your app requires sign-in, provide a test account for Apple’s review team.
Contact information form in App Store Connect
3

General information

  • Add your support URL from your Anything project
  • Declare copyright information
  • Add relevant keywords
  • Select an appropriate category
General information section in App Store Connect
4

Age rating

Fill out the Age Rating section underneath General Information.
Age rating questionnaire in App Store Connect
5

Choose a build

In the Prepare for Submission tab, scroll to the Build section and select the version you want to submit. The latest build appears at the top.
Build selection in App Store Connect
6

Privacy policy and data

  • Create a privacy policy URL using Termly
  • Complete the data collection review
  • Declare any third-party data collection
  • Specify data usage and storage
App privacy section in App Store Connect
7

Pricing and distribution

  • Set your app price (free or paid)
  • Configure in-app purchases if applicable
  • Set availability by region
Apple requires you to submit your country’s tax form to earn revenue. Learn more here.
Pricing and availability settings in App Store Connect
8

Submit for review

Submit your app and monitor the review status in App Store Connect. Respond to Apple’s review feedback quickly.
Initial reviews typically take 1-3 business days. Make sure all required fields are complete before submitting to avoid delays.

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Troubleshooting

Builds take up to 30 minutes to appear in TestFlight. Check that your Apple Developer account is active and fully processed — Apple sends a “Welcome to The Developer Program” email when it’s ready. Make sure all agreements, banking, and tax info are complete in App Store Connect. If your account was recently created, Apple may still be processing it (this typically takes 3 days). See Verify your Apple Developer account for a full checklist.
If the upload screen hasn’t progressed after 30 minutes, close the publish dialog and try again. Make sure you have a stable internet connection. If it keeps failing, email hello@createanything.com with your build URL.
Apple sends codes to the phone number or device linked to your Apple ID, not your email. Check all Apple devices signed into your account. If you chose text verification, check the phone number on file with Apple.

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Common App Store rejections

Apple reviews every app. Here are the most common rejection reasons and how to fix them.
Apple requires specific descriptions for camera, location, and other permissions. They reject generic text like “We need access to your camera.” Explain exactly why your app needs the permission and what data you collect. Email hello@createanything.com with your build URL and the custom permission text you want applied.
Every App Store submission needs a privacy policy URL. Use Termly to generate one for free, then add it in App Store Connect under App Privacy.
Make sure all required fields are filled: app description, screenshots for all required device sizes, contact info, age rating, and a support URL. Apple won’t review incomplete submissions. See the step-by-step checklist above.

Getting started

Build your first mobile app

Device capabilities

Available device features

Verify Apple account

Check your account is active

Publish to Android

Go live on Play Store

Testing

Test and debug your app

Mobile overview

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